Abstract
This work deals with the emphasizing as necessary of thecorrelation between journalistic practice and total culture in its
mutations stemming from the new information and communication
technologies. One of the epistemological preliminary aspects is
the critique of the informational conception which conceives
communication as the mere transfer of contents from one point to
another and which has been sustaining theoretically the majority of
media studies. Mediazation, rhetoric and market. Narrativity and
journalistic practice.
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