Abstract
In Germany, the study of journalism has a long tradition. Löff elholz (2004b) identifi ed the work of the writer and literary historian Robert Eduard Prutz (1816-1872) as being the ancestor of journalism theory. In 1845, long before the establishment of newspaper studies (“Zeitungskunde”) as a fi eld of research, Prutz published “The History of German Journalism.” In later years the theoretical study of journalism was dominated by normative approaches, which continued for many decades. The belief that journalistic talent, similar to artistic talent, lies in the personality of the journalist (see Dovifat 1962) endured well into the 1970’s. At this time the scholarly discussion was mainly centered on the journalist as an individual who could barley live up to the normative expectations placed on news people. The result was a long-lasting (into the 1990s) array of often romantic demands on journalists which they could hardly fulfi ll.Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. By virtue of their appearance in this open access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings.
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