The problematization of transmediation in the journalistic context: an analysis of transmedia storytelling from feature articles

Abstract

The concept of transmedia storytelling (JENKINS, 2009a) has been gaining acceptance and application in the most diverse fields of communication, including journalism. However, such uses do not often take into account the characteristics of the area studied. This paper aims to problematize the transmedia storytelling (TS) within the field of journalism through three sources: the concept developed by Fechine et al. (2011, 2012, 2013) throughout a much wider phenomenon, the transmediation; studies that aim to characterize the journalistic discourse (CHARAUDEAU, 2009a, 2009b); and the theoretical tradition about newsmaking. Therefore, we propose the concepts of “transmedia journalistic content” and “transmedia journalism”, which subsume transmedia storytelling itself. Lastly, it will be presented an analysis on how transmedia storytelling takes place in two specific journalistic productions in order to characterize its place in a broader problematization of transmediation in journalism.