Palabras clave
Twitter journalism
Content strategy
CIPER
IDL-Reporteros
Cómo citar
Resumen
ABSTRACT – This work examines why non-profit investigative journalism organizations, CIPER and IDL-Reporteros, switched from Facebook to Twitter as a strategy to reach wider audiences and gain greater influence in society. To undertake this study, we triangulated secondary data analysis together with a content analysis of their social media accounts and conducted in-depth interviews with their managers. Our work has identified a significant transition from Facebook to Twitter, with the latter social networking service giving the two organizations greater visibility and reach than we expected.
RESUMO – Este trabalho examina por que as organizações de jornalismo investigativo sem fins lucrativos, CIPER e IDL-Reporteros, mudam do Facebook para o Twitter como uma estratégia de conteúdo para atingir públicos mais amplos e obter maior influência na sociedade. Para realizar este estudo, triangulamos a análise de dados secundários juntamente com a análise de conteúdo de suas contas de mídia social e conduzimos entrevistas detalhadas com seus gerentes. Nosso trabalho identificou uma transição significativa do Facebook para o Twitter, com a última rede dando a eles maior visibilidade, alcance e mais do que esperávamos.
RESUMEN – Este trabajo examina por qué las organizaciones de periodismo de investigación sin ánimo de lucro, como CIPER e IDL-Reporteros, cambian de Facebook a Twitter como una estrategia de contenido para llegar a un público más amplio y obtener una mayor influencia en la sociedad. Para realizar este estudio, triangulamos el análisis secundario de datos junto con el análisis de contenido de sus cuentas de redes sociales y realizamos entrevistas detalladas con los responsables de su gestión. Nuestro trabajo identificó una transición significativa de Facebook a Twitter, consiguiendo mayor visibilidad, alcance y más de lo que esperábamos.
Citas
Becker, L., Vlad, T., & Cox, J. (2005). Non-US funders of media assistance projects. Grady College of Journalism and Mass Communication. University of Georgia, Athens, GA. Retrieved from www.grady.uga.edu/coxcenter/Activities/Act_2005_to_2006/Materials05-06/Knight_International_Report_December_2005_v16.pdf
Browne, H. (2010). Foundation-funded journalism: Reasons to be wary of charitable support. Journalism Studies, 11(6), 889–903. DOI: 10.1080/1461670X.2010.501147
Bruns, A., & Burgess, J. (2012). Researching news discussion on Twitter: New methodologies. Journalism Studies, 13(5-6), 801–814. DOI: 10.1080/1461670X.2012.664428
CIMA. (2019). Media Development Funding. Center for International Media Assistance. Retrieved from www.cima.ned.org/what-is-mediadevelopment/funding/
Dans, E. (2019). Why Twitter is different to the rest. Retrieved from www.medium.com/enrique-dans/why-twitter-is-different-to-the-rest-8f09315b0084?sk=41b584660647c278851d0788499c3800
De Burg, H. (2008). Investigative Journalism. London: Routledge.
Dusster, D. (2019, March 24). La caída del periodismo del algoritmo. La Vanguardia. Retrieved from www.lavanguardia.com/vida/20190324/461169562647/periodismo-facebook-algoritmocrisis-despidos-buzzfeed.html
Ferrucci, P. (2017). Exploring public service journalism: Digitally native news nonprofits and engagement. Journalism & Mass Communication Quarterly, 94(1), 355–370. DOI: 10.1177/1077699016681968
Fosk, A. (2013, May 29). 2013 Latin America Digital Future in Focus. Comscore. Retrieved from www.comscore.com/Insights/Presentations-and-Whitepapers/2013/2013-Latin-America-Digital-Future-in-Focus
Galeano, S. (2018, March 7). Los buscadores superan a las redes sociales como la mayor fuente de tráfico web del mundo. Marketing 4 e-commerce. Retrieved from www.marketing4ecommerce.net/fuente-de-trafico-web/
García-de-Torres, E., Yezers’Ka, L., Rost, A., Calderín, M., Edo, C., Rojano, M., Said, E., Jerónimo, P., Arcila, C., Serrano, A., Badillo, J., & Corredoira, L. (2015). Uso de Twitter y Facebook por los medios iberoamericanos. Profesional De La Información, 20(6), 611-620. DOI: 10.3145/epi.2011.nov.02
Gonzalez Ocantos, E., & Baraybar, V. (2019). Lava Jato Beyond Borders: The Uneven Performance of Anticorruption Judicial Efforts in Latin America. Taiwan Journal of Democracy, 15(1), 63-89. Retrieved from www.tfd.org.tw/opencms/english/publication/journal/data/Journal0030.html
Guerrero, M., & Márquez-Ramírez, M. (2014). Media systems and communication policies in Latin America. New York, Palgrave MacMillan.
Higgins Joyce, V. (2016). Entrepreneurial news as independent voices: Setting a New Agenda in Latin America. Monterrey, MX, World Association of Public Opinion Research Latin America.
Higgins Joyce, V., & Harlow, S. (2020). Seeking Transnational, Digital native News From Latin-America: An Audience Analysis Through the Lens of Social Capital. Journalism Studies, 21(9), 1200–1219. DOI: 10.1080/1461670X.2020.1734858
Howard, R. (2003). International media assistance: A review of donor activities and lessons learned. Netherlands Institute of International Relations ‘Clingendael’. Retrieved from www.static.twoday.net/epicentre/files/Clingendael.pdf
IDL-Reporteros. (2019, March 19). Editorial gustavo gorriti: ¡Hasta aquí! frente a la matonería, la decisión [video file]. Retrieved from www.youtube.com/watch?v=o8ow0-xioU0
Kalsnes, B., & Larsson, A. O. (2018). Understanding news sharing across social media: Detailing distribution on Facebook and Twitter. Journalism Studies, 19(11), 1669–1688. DOI: 10.1080/1461670X.2017.1297686
La-Rosa, A. (2014). Los medios sociales en el ejercicio del periodismo. Correspondencias & análisis, 4, 15–36. DOI: 10.24265/cian.2014.n4.01
Lacort, J. (2018, January 16). “Es un golpe duro, pero a algunos les va a afectar más que a otros”: La pesadilla facebook para los medios. Xataca. Retrieved from www.xataka.com/otros/es-un-golpe-duropero-algunos-les-va-a-afectar-mas-que-a-otros-la-pesadilla-facebookpara-los-medios
Lima, A. (2020, February 18). What are the trends to watch for social media in 2020. Latin America Business Stories. Retrieved from https://labs.ebanx.com/en/articles/business/what-are-the-trendsto-watch-for-social-media-in-2020
Lugo-Ocando, J. (2020). A Mouthpiece for Truth: How Foreign Aid shaped journalism in the Global South. London: Lexington Books.
Marwick, A. E. (2014). Ethnographic and qualitative research on Twitter. In K. Weller, A. Bruns, J. Burgess, M. Mahrt, & C. Puschmann (Eds.), Twitter and society (pp.109–122). New York: Peter Lang.
Meijer, I. C., & Kormelink, T. G. (2019). Audiences for Journalism. In T. Vos & F. Hanusch (Eds.), The International Encyclopedia of Journalism Studies (pp.1–7). Hoboken, New Jersey: John Wiley & Sons, Inc.
Meléndez-Yúdico, J. (2014). Primer Estudio de Medios Digitales y Periodismo en América Latina. Iniciativas, Modelos de Negocio y Buenas Prácticas. Factual, Mexico. Retrieved from www.primeirodigital.com.br/wp-content/uploads/2016/02/EstudioMediosDigitales_Factual_2016.pdf
Nalvarte, P. (2019, April 1). Defender una investigación periodística puede ser más complejo que la investigación misma, dice periodista gustavo gorriti. Knight Center: LatAm Journalism Review. Retrieved from www.latamjournalismreview.org/es/articles/defender-una-investigacion-periodistica-puede-ser-mascomplejo-que-la-investigacion-misma-dice-periodista-gustavogorriti/
Olmedo-Salar, S., & Lugo-Ocando, J. (2018). International Cooperation, Foreign Aid and Changes in Media Agenda: The Case of Voces. Journal of Latin American Communication Research, 6(1–2), 1–18. Retrieved from http://journal.pubalaic.org/index.php/jlacr/article/view/292
Requejo-Alemán, J. L., & Lugo-Ocando, J. (2014). Assessing the sustainability of Latin American investigative nonprofit journalism. Journalism Studies, 15(5), 522–532. DOI: 10.1080/1461670X.2014.885269
Salaverría, R., Sádaba, C., Breiner, J. G., & Warner, J. C. (2019). A brave new digital journalism in Latin America. In M. Túñez-López, V.-A. Martínez-Fernández, X. López-García, X. Rúas-Araújo, & F. Campos-Freire (Eds.), Communication: Innovation & Quality (pp.229–247). London, Springer. DOI: 10.1007/978-3-319-91860-0_14
Saldaña, M., & Mourão, R. (2018). Reporting in Latin America: Issues and Perspectives on Investigative Journalism in the Region. The International Journal of Press/Politics, 23(3), 299–323. DOI: 10.1177/1940161218782397
Salinas, P. (2019, March 21). Mesa mulera: Pedro Salinas entrevista a Gustavo Gorriti [video file]. Retrieved from www.youtube.com/watch?v=wZTHGGMPWMw
Schiffrin, A. (2017). Same Beds, Different Dreams? Charitable Foundations and Newsroom Independence in the Global South. Center for International Media Assistance (CIMA). Retrieved from www.cima.ned.org/wp-content/uploads/2017/02/CIMA-Media-Philanthropy_Schiffrin.pdf
Schulte, B. (2009). The distribution revolution: How news organizations are intensifying their use of social networking venues like Twitter and Facebook to circulate their stories and connect with their communities. American journalism review, 31(5), 22-26. Retrieved from https://ajrarchive.org/Article.asp?id=4844
Scott, M., Wright, K., & Bunce, M. (2018). “Doing good” and “looking good” in global humanitarian reporting: is philanthro-journalism good news? In F. Enghel & J. Noske-Turner (Eds.), Communication in International Development (pp.55–73). Abingdon, Oxfordshire: Routledge.
Sembramedia. (2017). Inflection Point: Impact, Threats, and Sustainability, a Study of Latin American Digital Media Entrepreneurs. Sembramedia. Retrieved from www.data.sembramedia.org/wp-content/uploads/2017/09/Inflection-Point-SembraMedia-eng-7-20.pdf
Statista. (2020). Latin America: Twitter users 2019 by country. Retrieved from www.statista.com/statistics/977791/number-twitterusers-in-latin-american-countries/
TD. (2017). Uso de las redes sociales en Latinoamérica. Datos y reflexiones. Tendencias digitales. Retrieved from www.tendenciasdigitales.com/redes-sociales-usos-latinoamerica/
Tejedor, S., Ventín, A., Cervi, L., Pulido, C., & Tusa, F. (2020). Native Media and Business Models: Comparative Study of 14 Successful Experiences in Latin America. Media and Communication, 8(2), 146–158. DOI: 10.17645/mac.v8i2.2712
Transparency International. (2019). Corruption Perceptions Index. Transparency International: the global coalition against corruption. Retrieved from www.transparency.org/en/cpi
Wright, K., Scott, M., & Bunce, M. (2019). Foundation-funded journalism, Philanthrocapitalism and Tainted donors. Journalism Studies, 20(5), 675–695. DOI: 10.1080/1461670X.2017.1417053
Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. By virtue of their appearance in this open access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.