Palavras-chave
Gatewatching
Indicadores visuais
Exposição seletiva
Reatância
Como Citar
Resumo
RESUMO – Este estudo investiga como indicadores visuais de formato moldam a evasão situacional de notícias durante a navegação em ambientes de notícias online. Com foco em um ícone de câmera que sinaliza a disponibilidade de vídeo, é analisado como esses indicadores interagem com predisposições individuais para influenciar a desvinculação no nível da navegação. Ancorado na exposição seletiva, na reatância psicológica e na noticiosidade (news-ness) sob a perspectiva da audiência, é empregado um delineamento experimental no qual o tempo de permanência nas notícias foi utilizado como indicador de evasão situacional. Os resultados indicam que notícias acompanhadas por um ícone de câmera apresentam menor engajamento sob condições específicas, particularmente entre usuários com maior reatância de traço e maior letramento midiático em notícias. Esses achados conceituam a evasão situacional de notícias como uma prática de gatewatching exercida pela audiência.
ABSTRACT – This study examines how format-indicating visual cues shape situational news avoidance during online news browsing. Focusing on a camcorder icon signaling video availability, it investigates how such cues interact with individual predispositions to influence browsing-level disengagement. Drawing on selective exposure, psychological reactance, and audience-based news-ness, the study adopts an audience-centered perspective. Using an experimental design, time spent with news items was analyzed as an indicator of situational avoidance. Results show that camcorder-indicated news elicits reduced engagement under specific conditions, particularly among users with higher trait reactance and higher news media literacy. These findings conceptualize situational news avoidance as an audience-side gatewatching practice.
RESUMEN – Este estudio examina cómo los indicadores visuales de formato configuran la evitación situacional de noticias durante la navegación en entornos de noticias en línea. Centrándose en un ícono de videocámara que señala la disponibilidad de video, analizamos cómo estas señales interactúan con predisposiciones individuales para influir en la desvinculación a nivel de navegación. Con base en la exposición selectiva, la reactancia psicológica y la noticiosidad (news-ness) desde una perspectiva centrada en la audiencia, adoptamos un diseño experimental en el que el tiempo de permanencia con las noticias se utilizó como indicador de evitación situacional. Los resultados muestran que las noticias marcadas con un ícono de videocámara suscitan menor involucramiento bajo condiciones específicas, particularmente entre usuarios con mayor reactancia como rasgo y mayor alfabetización mediática sobre noticias. Estos hallazgos conceptualizan la evitación situacional de noticias como una práctica de gatewatching ejercida por la audiencia.
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