On the anatomy of mediatized news broadcasting: metamorphoses and multiple narratives

Resumo

This article discusses mediatization in news journalism, which is characterized by the institution, in current times, of a new “place” for the media. From this standpoint, they are no longer regarded as mere media, but as structuring elements of a new communicational bios. In the course of society’s transition from the media towards a mediatized society, news production practices become complex and process practices, as well as narrative and content distribution forms emerge, that are distinct from those seen until then. Television news broadcast emerges, therefore, in a new format, made up of the cluster of diverse media that refer to such programs, demanding new identification and recognition protocols. These changes will be examined as they relate to the news telecasts TV Folha, of TV Cultura, based on four movements resulting from the mediatization process in journalism: self-referentiality, co-referentiality, decentralization and dialogy.