Information monocultures: a look at the production of fragmented narratives in the press

Resumo

The concept of “information monoculture”, derived from the work of Indian philosopher Vandana Shiva, explores the relationships between the author’s analysis in the field of biodiversity and biotechnology, and the problem of hyper-segmentation in journalistic narratives.A careful observation of the logic underlying the monoculture system aids in the understanding and demystification of the segmentation processes in journalism, especially when it comes to those mechanisms that make more of the same to specific groups, in order to eliminate diversity to meetthe much celebrated customization. In this context, it is imperative to discuss the problem of this tendency toward fragmentation and transience these days, paying attention to the modes of appropriation of the real/reality and to the marking of rhythmic flows that intensely affect and define relationships, content, and narrative (and social) experiences of contemporaneity.